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Design tips for complex forms, Washington 2013

At the User Experience Professionals Association Conference in Washington in 2013, I returned to the topic of complex forms. I chose the example of applying for a US passport, a typical government...

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The design of survey forms at GOR 2014

Where does a form end and a survey begin? That was my challenge when I was invited lead a half-day workshop on forms design at the General Online Research conference 2014 in Cologne, Germany. The group...

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Eye Tracking in User Experience Design

Eye tracking can be a valuable tool in understanding how users are interacting with forms and surveys - in order to improve them. It’s a topic I’ve presented on many times, such as in this presentation...

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Review – A Web for Everyone: Designing Accessible User Experiences

Unpacking copies of “A Web for Everyone” Some dozen years ago, I had a conversation with a web developer that went like this: Him: “Our website meets WCAG triple A.” Me: “But do you know whether people...

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How to deal with long field names

How to handle very long field names was the question exercising the expert panel in the May 2014 edition of Ask UXMatters. We came up with a number of suggestions, but before implementing any of them,...

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A deep dive into questions

How to ask better questions, and how to assess user experience using surveys, were the themes of the workshop I ran for UXLX – the 2014 User Experience conference held in Lisbon. We focused first on...

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Jane Matthews joins Effortmark

From Caroline: There’s nothing like a Big Birthday to focus the mind on what happens next.  Looking back, I realised that I wanted to do better in future about keeping track of what I’ve been doing –...

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Looking forward to UXPA 2014

Ahead of UXPA 2014, the Futureheads UX team interviewed me about the sessions I’m running at the conference, and what else I’m looking forward to. On Monday 21 July I’m running an evening tutorial in...

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Using measurements to develop complex websites

If you are developing a complex website whose users will come to it to carry out complex tasks then you’re likely to want to use a range of data to support your decision-making. This was the situation...

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Form design and usability – an interview in theUXreview

Whose work should you be checking out if you’re interested in better forms? I always tell people forms are fun, so it was great to be asked to share the best form joke I’ve come across. This screengrab...

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Effortmark: better forms and surveys for 20 years

Is it really 20 years since I set up Effortmark? 1994 seems both a long time ago, and very recent. Some things have changed: these days, we talk about ‘design thinking’, ‘service design’, ‘user...

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Celebrating inspiring women on Ada Lovelace Day

Painting of Ada Lovelace by Henry Phillips (1820–1868), son of Thomas Phillips [Public domain], via Wikimedia CommonsWomen Who Code is the international organisation dedicated to inspiring women to...

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How to look at a form – to learn a lot, quickly

Having a lovely chat about forms with WWC London If you look at a form through the eyes of your users then you can learn a lot, very quickly. We tried it recently at a forms studio with Women Who Code...

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Eye Tracking in User Experience Design

Eye tracking can be a valuable tool in understanding how users are interacting with forms and surveys – in order to improve them. It’s a topic I’ve presented on many times, such as in this presentation...

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Discussion: Design for Everyone – at the Service Design in Government conference

How do we make our services available to everyone who needs to use them? A group of us at the Service Design in Government 2014 conference came together in a Goldfish Bowl group to talk about our...

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How not to get a job, and how to get one

“How can I get a job in user research?” It’s a question that comes up a lot, and reappeared the other day in one of the forums I belong to. It reminded me of a post I wrote a few years ago in response...

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Slides and thoughts on SDinGOV 2015

International and local – map of #SDinGOV attendees (photo by Gemma Màrmol) Service design in government: it’s a technical way of talking about all the ways in which we have to do government things –...

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Book review: “Practical Empathy” by Indi Young

“Practical Empathy” by Indi Young “Voice of the customer”. “Understand user needs”. “Get out of our silos”. “No more group-think”. It’s no longer news that it’s a good idea to understand, respect, and...

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The form you have or the form you need?

Jonathan Blum of Entrepreneur Magazine asked me for my thoughts on whether build-it-yourself forms tools can help small businesses. I said: “Not just small firms, but all firms make the mistake of...

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Forms studio at UX Bristol

Sometimes conferences are about getting lots of people together in big rooms, often over several days. UX Bristol isn’t like that. It’s one of the hottest tickets in the UK, selling out in minutes,...

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